In today's digital age, data isn't just a buzzword; it's a powerful tool that can transform how small businesses operate and grow. But many small business owners feel intimidated by their numbers, financial reports, and spreadsheets alike. I have 4 tips for you today that will help reframe your mindset around data and be able to better utilize that data within your business.

Chances are you’ve run into a scenario where your cash flow gets a little tight in your business. Analyzing your cash flow can be intimidating, especially for small businesses and start ups. In 2021, I had a call with a business owner who owned an agency structured start up. Over the last three years of working together my client’s business has a very predictable cash flow, a fairly consistent bank balance, and we have ensured the durability of an otherwise volatile business model.

Knowing your numbers is an important piece to knowing (and growing) your business. To run a successful business, it’s pivotal that you marry realistic data with your imagination and build the business of your dreams